The Atavist: How Multimedia Should Be Done in Digital Magazines

As media consumption devices evolve, so too does the form content takes on those devices. A great example is a new iPad and iPhone app called The Atavist, which is changing the way nonfiction stories are created and sold. Co-founder Evan Ratliff told the audience at the AdAge Creativity and Technology conference yesterday that The Atavist was created to fill a hole in the publishing market.