Sports Business Exchange publishes article about fantasy sports and television trends

The Sports Business Exchange has published an article written by the Journal of Sport Administration and Supervision about a study done concerning the connection between fantasy sports and sports television consumption.

The first paragraph reads:

"The purpose of this study is to examine whether fantasy football participation can serve as an additional motivating factor for fans to watch National Football League (NFL) games on television . . . This study attempts to address two concerns of scholars: the continued study of audience motivations for mass media use and the need for a more extensive examination into the influence of fantasy sports. From a practitioner perspective, this research is useful to networks and leagues in better understanding the influence of fantasy sports as well as assisting in creating the game programming schedule."

You follow the link below and actually print it out (via an exportable PDF). It's worth a read.

http://issuu.com/TSBX/docs/tsbx_fall_2011_issue/19