SBJ: CBS Sells Out 2011 Fantasy Football Ad Slots

Submitted by Randy Burgess on Thu, 2011-08-25 21:09

CBSSports.com execs said they are essentially sold out for the site's online advertising inventory for the upcoming fantasy football season, another indicator of spending and interest returning to the sector following the nearly five-month NFL lockout. Lead sponsors for CBSSports.com's fantasy football pages are Sprint, Subway and Volkswagen. The site is now pushing sponsors to other areas such as college fantasy football, news and other NFL content areas.

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Our Take:

For the firms that use ad-based revenue models for their fantasy sports business, this is good news. The ad market may be finally moving their paper-based inventory to the online world.

Source:

What Lockout? CBSSports.com Essentially Sold Out Of Fantasy Football Ad Inventory
Eric Fisher, Sports Business Journal
http://www.sportsbusinessdaily.com/Daily/Issues/2011/08/25/Marketing-and...