Good Read: Biggest Missed Opportunity For Sports Marketers On Facebook

From the Take a Peck blog, written by Jason Peck:

"Whenever you meet someone new–whether it’s a business meeting, first date, etc–I’m sure you agree that it’s important to make a great first impression so the other party can clearly see your value, get an understanding of what they can expect and want to learn more about you."

"With Facebook, it’s also important that you make a great first impression with new fans–people who are potentially going to click the like button and subscribe to your updates. However, many sports organizations (and companies in other industries) are missing a crucial opportunity to make a great impression with people who come to their Facebook page for the first time."

"Some sports organizations are not answering these questions and are missing the boat with first impressions on Facebook. They’re directing people straight to the wall of their pages instead of to a custom tab that can help welcome first time visitors (non-likers) to their page."

Follow the source link to read the full article.